Fashion Merchandising (MA)

The business of fashion is complex. You will get a comprehensive look at how various components of fashion business—product development, sourcing, buying, marketing, and retailing—are intertwined to create a powerful industry.

Marketing plays a critical role in any fashion organization. Learn how fashion companies successfully engage customers and competitors by establishing well-defined and strategic marketing approaches. You will gather, analyze, and synthesize research and data to create new opportunities in dynamic fast-changing markets.

Put your math skills to work. In the role of a buyer, you will create a successful retail business through seasonal financial planning, assortment planning, vendor negotiation, and inventory management.

Navigate a fashion retail landscape shaped by rapid technological advancements and ever-shifting consumer behavior. You will develop a competitive retail business strategy to meet these changes and innovate in the global retail environment. You will analyze all aspects of retail, gain insight into evolving commerce models, and help shape the future of retail.

Textile quality matters. Hands-on analysis of fabric swatches and raw materials will give you insights into which textiles work for specific target markets.

Product-planning and sourcing strategies are key to success in global fashion. You will explore product categories, pricing strategies, and product-mix and assortment planning. You will evaluate sourcing and manufacturing opportunities to develop a product plan that reflect a company's overall strategy and target customers.

You will learn to work fluidly between graphic design software programs and create concept boards, branding, merchandising and production documents, and marketing collateral to communicate information effectively.

Master visual merchandising concepts for fashion branding. You will conceptualize and execute visual merchandising designs and displays for a variety of retail marketing channels.

Explore and prepare for your career in fashion. You will develop professional personal branding, job search materials, digital and physical portfolios, and prepare for job interviews.