Fashion Marketing & Brand Management (MFA)

The Fashion Marketing and Brand Management MFA program develops expertise in creating, marketing and managing global fashion brands by providing insights on global consumers, developed and emerging markets, and business trends in fashion industry. Students will learn creative and analytical methods of marketing and brand development, and management tools to develop innovative fashion marketing and brand strategies through in-depth research and analysis in macro and micro perspectives.

Master of Fine Arts (MFA) Degree
Major Classes

This program is available online and on campus

School of Fashion

FSH 616

Fashion Business: Industry Dynamics Major/3

The business of fashion is complex. You will get a comprehensive look at how various components of fashion business—product development, sourcing, buying, marketing, and retailing—are intertwined to create a powerful industry.

FSH 630

Fashion Business: Marketing Strategy Major/3

Marketing plays a critical role in any fashion organization. Learn how fashion companies successfully engage customers and competitors by establishing well-defined and strategic marketing approaches. You will gather, analyze, and synthesize research and data to create new opportunities in dynamic fast-changing markets.

FSH 637

Fashion Business: Product Planning & Sourcing Major/3

Product-planning and sourcing strategies are key to success in global fashion. You will explore product categories, pricing strategies, and product-mix and assortment planning. You will evaluate sourcing and manufacturing opportunities to develop a product plan that reflect a company's overall strategy and target customers.

FSH 643

Fashion Business: Digital Techniques Major/3

You will learn to work fluidly between graphic design software programs and create concept boards, branding, merchandising and production documents, and marketing collateral to communicate information effectively.

FSH 652

Fashion Business: Global Consumer & Market Trends Major/3

The ability to predict trends can be profitable. You will learn to read diverse market characteristics, consumer behaviors, fashion theories, and global issues to identify opportunities for specific markets.

FSH 655

Fashion Business: Digital Marketing & Social Media Major/3

Marketing via social media can be tricky. You will leverage the power of digital and social media platforms by developing a digital marketing strategy that is integrated with traditional marketing channels. (This course is cross-listed with FSH 348.)

FSH 658

Fashion Business: Global Marketing & Emerging Markets Major/3

Go global. You will examine the best practices of global and regional retailers to develop a marketing strategy for fashion organizations focused on global and emerging markets.

FSH 677

Fashion Business: Applied Financial & Business Analysis Major/3

Analyze the financial statements and reports that decision-makers in the fashion business use to solve complex business and marketing problems. You will apply theoretical concepts and financial analysis tools to measure, forecast, and evaluate business operations and marketing activities to create a fashion business plan.

FSH 700

Professional Practices and Portfolio for Fashion Major/3

Explore and prepare for your career in fashion. You will develop professional personal branding, job search materials, digital and physical portfolios, and prepare for job interviews.

Degree Requirements

Unit Requirements	Units
Major Coursework	30
Directed Study	18
Electives	6
Graduate Liberal Arts	9
Total	63

MFA FASHION MARKETING AND BRAND MANAGEMENT DEGREE REQUIREMENTS

Successful completion of Final Thesis Project.
Minimum grade of C in all required 63 units.
Minimum 2.0 cumulative GPA and the following Academic Study requirements:
1 Art Historical Awareness & Aesthetic Sensitivity course
1 Cross Cultural Understanding course

Additional Information

Graduate Liberal Arts

Program Learning Outcomes

Graduate students will meet the following student performance criteria:

MFA Thesis Project

Present an original thesis concept worthy of the MFA degree
Demonstrate the feasibility of their thesis project

Specialty Skills: Fashion Marketing and Brand Management

Thesis: Complete an advanced-level project consisting of a competitive brand business plan and marketing strategy for different types of fashion businesses including marketing communication collateral, and prototypes
Gather, analyze, and apply macro and micro market research to marketing and brand solutions
Develop integrated marketing plan for fashion products or services demonstrating effective verbal, written and visual communication skills and techniques utilizing industry standard software
Identify opportunities in global fashion marketplace reflecting understanding of consumer and market needs and trends
Demonstrate creative problem solving skills by developing feasible marketing solutions based on analysis and synthesis of quantifiable research, data and case studies
Establish realistic marketing budgets and financial goals for a fashion business
Verbal Communication: Clearly pitch ideas and concepts using specific fashion and marketing language
Professionalism: Communicate professionally and effectively through written, visual and oral presentations using industry standard software

Collaborative Skills

Collaborate effectively to produce creative projects

Professional Practices

Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry