Communications & Media Technologies (MA-AI)

Take your visual concepts to another level. Learn layout and typographic techniques the pros use to communicate clearly, powerfully, and with real sophistication. (This course is cross-listed with ADV 302.)

We're taught that we're thinking creatures that feel. The truth is we're feeling creatures that think. Emotions don't hinder decisions. They're the foundation on which they're made! You will learn how to demystify emotions and empower art and brands through the power of human insight.

AI is changing the advertising landscape! This exploration into the creative development process includes an overview of AI and how it can be used to develop and optimize your creative work. You will develop your creativity, learn how to collaborate effectively, and understand the importance of research in the advertising industry. (This course is cross-listed with ADV 434.)

Leverage AI to craft powerful stories across digital, brand, and broadcast news platforms. Gain skills in audio and video editing to create compelling content and build essential techniques to engage diverse audiences and drive impactful narratives in today’s media landscape.

Learn the essentials of AI-driven strategy, research, and design to excel in brand communications. Be empowered to innovate in a tech-focused industry by leveraging the latest AI tools. Create a brand and launch it through an AI-integrated campaign, showcasing your ability to synthesize and apply essential skills.

Unlock the power of AI for brand communication! Develop skills in AI-driven strategy, branding, writing, and content creation to craft compelling stories and connect with your target audience. Using AI tools, you’ll optimize content across digital platforms, showcasing your ability to drive brand success through creativity and strategic insight.

Prepare your portfolio for today's dynamic media industry. Applying your own creative and individual brand, you'll work to align your media portfolio, your personal web presence, and social network with the professional practices today's media industry demands.

Explore the principles of design that define design as a discipline. By examining historical, social, and cultural influences, you'll develop essential skills in design thinking and visual creation. Refine your skills by creating thoughtful, purpose-driven design solutions that effectively meet project goals. Assignments will include traditional design methods and AI explorations, providing a comprehensive foundation for modern design challenges.

You will embark on an immersive journey, blending traditional principles with multiple AI applications to develop portfolio quality design work. Beginning with an exploration of AI's impact on graphic design and ethical considerations, the course progresses through fundamental design principles, generative AI applications, seamless workflow integration, and collaborative concept generation. (This course is cross-listed with GR 436.)

Develop proficiency in Adobe Illustrator, Photoshop, and InDesign by engaging in comprehensive design projects. You will delve into Adobe's design suite and AI-enhanced design tools.