Fashion Art Direction (MA)

The MA in Fashion Art Direction program will train students to think critically and create an industry-standard visual portfolio relevant to interview as Fashion Art Directors, Creative Directors, Visual Merchandisers, etc. Students who graduate from the program will be proficient in fashion styling, visual merchandising, graphic design, art direction, photo and video production.

Master of Arts (MA) Degree
Major Classes

This program is available online and on campus

COM 602

Visual Storytelling: Editing for Short-Form Video Content Major/3

Leverage AI to craft powerful stories across digital, brand, and broadcast news platforms. Gain skills in audio and video editing to create compelling content and build essential techniques to engage diverse audiences and drive impactful narratives in today’s media landscape.

FSH 626

Magazine Print and Digital Media Publishing Major/3

Learn the art of self-publication. You will conceptualize, design, produce, and publish a digital and print magazine. (This course is cross-listed with FSH 488.)

FSH 629

Fashion Styling Major/3

Styling is visual storytelling. You will develop concept drawings from cultural references and assemble compelling outfits to create fashion imagery. You will put the foundations of personal, product, and editorial styling into practice.

FSH 643

Fashion Business: Digital Techniques Major/3

You will learn to work fluidly between graphic design software programs and create concept boards, branding, merchandising and production documents, and marketing collateral to communicate information effectively.

FSH 644

Photo and Video Production Major/3

Those who create fashion images have considerable control over the creative vision of a project. You will learn and use production logistics and protocols to concept, organize, and style a fashion photo shoot and video. (This course is cross-listed with FSH 284.)

FSH 647

Creative Fashion Product Styling and Typography Major/3

Part art installation and part commerce, fashion still life augments the fashion product using color, composition, handcrafted props, and backgrounds. You'll combine setups and imagery with innovative typefaces and layouts to create fashion still life installations for e-commerce, Instagram, and store display.

FSH 675

Fashion Business: Visual Merchandising: Image & Brand Major/3

Master visual merchandising concepts for fashion branding. You will conceptualize and execute visual merchandising designs and displays for a variety of retail marketing channels.

FSH 700

Professional Practices and Portfolio for Fashion Major/3

Explore and prepare for your career in fashion. You will develop professional personal branding, job search materials, digital and physical portfolios, and prepare for job interviews.

FSH 729

Fashion Art Direction Major/3

Fashion art directors are the multi-disciplinary creatives behind the content creation of a fashion brand or magazine. You'll conceptualize the visual communication of a targeted project, then art direct, produce, and style a fashion photo shoot or video using custom typography and layouts.

FSH 744

Visual Curation and Branding Major/3

Welcome to the digital revolution in fashion. You will create innovative retail experiences using imagery, installations, and branding and translate your concepts for a multitude of platforms. Plus, gain advanced skills in art direction, styling, visual merchandising, project management, website creation, and branding.

PH 600

Digital Photography Concepts and Techniques Major/3

Build a solid technical foundation in digital photography. You'll gain skills by practicing camera controls, capture techniques, improving quality of light, image editing, and composition.

Degree Requirements

Unit RequirementsUnits
Major Coursework33
Graduate Liberal Arts3
Total36

MA FASHION ART DIRECTION DEGREE REQUIREMENTS

  • Successful completion of Final Portfolio Review.
  • Minimum grade of C in all required 36 units.
  • Minimum 2.0 cumulative GPA and the following Academic Study requirement:
    1 Art Historical Awareness & Aesthetic Sensitivity course

Additional Information

Program Learning Outcomes

Graduate students will meet the following student performance criteria:

Art Direction

  • Demonstrate the application of project-related research to creative vision in sketchbooks and mood boards
  • Style models in outfits appropriate for the given concept or market
  • Style off-figure outfits appropriate for the given concept or market
  • Create 3D installations for visual merchandising and set design
  • Effectively produce fashion photo shoots
  • Effectively produce fashion videos
  • Art direct 2D and 3D cohesive visual communication strategies

Technical Skills

  • Work effectively with styling kit and set design tools

Visual Communication & Digital Tools

  • Apply graphic and web design principles to creative work
  • Create custom branding, typography and layouts for case study brands
  • Work effectively with industry-standard software

Verbal & Written Communication

  • Effectively pitch ideas
  • Clearly convey ideas and concepts using specific fashion industry language

Collaborative Skills

  • Collaborate creatively to produce creative projects

Professional Practices

  • Create a relevant and original portfolio and collateral materials, which can be used to market themselves to the industry