Communications & Media Technologies (AAS)

The Associate of Applied Science (AAS) in Brand Communications is a two-year program designed to provide students with a strong foundation in the evolving fields of branding, marketing, advertising, user experience (UX), and media communications. This degree focuses on hands-on training in industry-relevant tools, creative strategy, and technical skills, preparing students for immediate entry into brand-focused careers or seamless transition into a bachelor's degree. 

Associate of Applied Science (AAS) Degree
Core Classes

This program is available online and on campus

ADV 207

Creative Strategy Core/3

Great things happen when a strategic framework is applied to creativity. Based on current cultural and market observations, you'll develop and present strategic maps and data visualizations to connect businesses and people.

ADV 341

Midpoint Portfolio Core/3

Your portfolio is everything. You'll take the first step into creating and presenting your own portfolio website and personal branding system. You'll revisit, redo, update, revise, and add to past work to create a portfolio that reflects the skills you've gained. (This course is cross-listed with IXD 282.)

COM 102

Visual Storytelling: Editing Fundamentals for Short-Form Video Content Core/3

Editing can be a persuasive storytelling tool. Using your own original footage, you'll gain basic editing skills—including importing, exporting, audio mixing, and color correction-to increase the emotional impact and user engagement of your videos.

COM 295

Media Entrepreneurship: Brand You Core/3

Establish your personal brand and entrepreneurial identity in communications, media, and design. Through building a compelling portfolio, refining your digital presence, and mastering the art of pitching, you'll gain essential skills to stand out in competitive markets, culminating in a professional portfolio and business pitch.

FND 149

Introduction to Design Thinking Core/3

Unlock your creative potential by harnessing the power of the creative process. You will generate ideas to solve physical and conceptual design problems. Learn from faculty across different disciplines and engage with your peers to create innovative solutions through collaborations.

GR 102

Design Technologies Core/3

Gain familiarity with the technical tools of the trade. You'll study the theory and function of industry-standard computer hardware and software and learn the digital design principles professionals use to produce visual communications and digital products.

GR 122

Typography 1: Hierarchy and Form Core/3

Typography gives language a physical form. Part science and part art - good typography is a skill unique to graphic design and makes your ideas come to life. You'll learn to solve typographic design problems by focusing on letterforms, proportion, hierarchy, legibility, structure, aesthetics, and more.

GR 150

Introduction to Visual Communication Core/3

Successful visual communication unites many diverse creative professions. You'll gain hands-on interdisciplinary ideation and creative problem-solving experience by working on projects that emphasize collaboration and audience engagement.

GR 327

Graphic Design 2: Integrating Principles Core/3

Recognize the power of design. You'll gain more conceptual expertise and a stronger command of typography and visual language. Combined with solid craftsmanship skills, you will begin to produce projects that comprise a professional body of work.

IXD 105

Design Technology: Visual Design Tools Core/3

Take a deep dive into the skills behind industry-standard design and production: vector graphics and typography, color manipulation, finding workflow techniques, presentation and output methods, and more.

IXD 282

Midpoint Portfolio Core/3

Your portfolio is everything. You'll take the first step into creating and presenting your own portfolio website and personal branding system. You'll revisit, redo, update, revise, and add to past work to create a portfolio that reflects the skills you've gained. (This course is cross-listed with ADV 341.)

PH 103

Photography for Artists Core/3

Designed for all majors interested in photography, students will be presented an inspired approach to using photography across mediums. Topics include proper exposure, lighting, composition, and optimizing photos for a digital workflow. A smartphone or digital camera is required for this course.

Degree Requirements

Unit RequirementsUnits
Core24
Sophomore Portfolio3
Major18
Liberal Arts15
Total60

AAS BRAND COMMUNICATIONS DEGREE REQUIREMENTS

  • Minimum grade of C- in all major coursework.
  • Minimum 2.0 GPA and the following general education requirements:
    1 Art Historical Awareness course
    1 Creative Ideation course
    1 Quantitative Literacy course
    1 Employment Communications and Practices course

After above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement.

Additional Information

Program Learning Outcomes

Undergraduate students will meet the following student performance criteria:  

Production & Technical Skills

  • Utilize industry-standard tools (Adobe Suite, Figma, AI-powered platforms) for branding and media design.
  • Implement AI and automation tools in digital content creation and marketing strategies.

Design & Visual Storytelling

  • Apply graphic design principles to create brand communications.
  • Use storytelling techniques to develop brand identity across multiple media platforms.

Strategic Communication & Branding

  • Develop brand messaging strategies that align with target audience needs.
  • Create content strategies for social, digital, and interactive platforms.

Advertising & Digital Marketing

  • Use data-driven insights to design advertising campaigns.
  • Develop creative briefs leveraging traditional and emerging media.  

UX/UI & Interactive Design

  • Apply UX/UI principles to digital brand interactions.
  • Conduct user research and usability testing for brand-driven digital experiences.

AI in Branding & Marketing

  • Utilize AI tools for automation in branding, marketing, and creative production.
  • Understand ethical implications of AI in digital marketing and brand communications.