Advertising (MA)

Take your visual concepts to another level. Learn layout and typographic techniques the pros use to communicate clearly, powerfully, and with real sophistication. (This course is cross-listed with ADV 302.)

Get the copywriting skills to craft well-written, creatively focused advertising. Assignments are based on creative strategies written by you. (This course is cross-listed with ADV 304.)

Develop targeted campaigns that work. Collaborate with art directors, copywriters, and creative strategists to develop advertising campaigns that effectively target specific consumers. (This course is cross-listed with ADV 343.)

We're taught that we're thinking creatures that feel. The truth is we're feeling creatures that think. Emotions don't hinder decisions. They're the foundation on which they're made! You will learn how to demystify emotions and empower art and brands through the power of human insight.

AI is changing the advertising landscape! This exploration into the creative development process includes an overview of AI and how it can be used to develop and optimize your creative work. You will develop your creativity, learn how to collaborate effectively, and understand the importance of research in the advertising industry. (This course is cross-listed with ADV 434.)

Teamwork makes the dream work. Collaborate with fellow creative strategists, art directors, and copywriters to create integrated campaigns that double as professional-level portfolio pieces. (This course is cross-listed with ADV 346.)

Prepare your portfolio for today's dynamic media industry. Applying your own creative and individual brand, you'll work to align your media portfolio, your personal web presence, and social network with the professional practices today's media industry demands.

Explore the principles of design that define design as a discipline. By examining historical, social, and cultural influences, you'll develop essential skills in design thinking and visual creation. Refine your skills by creating thoughtful, purpose-driven design solutions that effectively meet project goals. Assignments will include traditional design methods and AI explorations, providing a comprehensive foundation for modern design challenges.

Explore the art of typography. You'll develop an in-depth understanding of letterforms, proportion, hierarchy, legibility, structure, and aesthetics, enabling you to create impactful typographic solutions to various design challenges. Assignments will include traditional approaches alongside experimental projects using AI, helping you build strong foundational skills while exploring new, innovative possibilities in typography.

Develop proficiency in Adobe Illustrator, Photoshop, and InDesign by engaging in comprehensive design projects. You will delve into Adobe's design suite and AI-enhanced design tools.

Become a better storyteller using motion graphics and digital video. You'll learn how to sync music, sound, and video to develop compelling digital video. Learn contemporary trends and practices in motion graphics. You'll research, concept, storyboard, and design motion graphics using industry-standard tools.